I wouldn’t recommend these without time spent with them.

Product Design Book List

Christy Ennis-Kloote
3 min readMar 15, 2021


Many UX Designers have had to find their own way to understand more broadly what product design means. When looking at the opportunity space for a product, the list of recommended books for reading becomes quite a bit longer and best for another post.

The top recommendations that I suggest owning for referencing more often are in listed here first:

The Customer-Driven Playbook
Converting Customer Feedback into Successful Products
By Travis Lowdermilk and Jessica Rich

Product Leadership:
How Top Product Managers Launch Awesome Products and Build Successful Teams
By Richard Banfield and Martin Eriksson

Product Roadmaps Relaunched
How to Set Direction while Embracing Uncertainty
By C. Todd Lombardo, Bruce McCarthy, Evan Ryan, Michael Connors

Build Better Products
A Modern Approach to Building Successful User-Centered Products
By Laura Klein

Universal Methods of Design:
100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions
By Bruce Hanington

Mapping Experiences:
A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
James Kalbach

Below are the list of books I suggest as a go-to resource for moments when you would need to tackle specific issues many product designers encounter.

Business Model Generation:
A Handbook for Visionaries, Game Changers, and Challengers
By Alexander Osterwalder and Yves Pigneur

Value Proposition Design:
How to Create Products and Services Customers Want (Strategyzer)
By Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, and Trish Papadakos

Ten Types of Innovation:
The Discipline of Building Breakthroughs
By Larry Keeley, Helen Walters, Ryan Pikkel, Brian Quinn

Validating Product Ideas:
Through Lean User Research
By Tomer Sharon

Just Enough Research
By Erika Hall

Interviewing Users:
How to Uncover Compelling Insights

By Steve Portigal

Lean UX:
Designing Great Products with Agile Teams

By Jeff Gothelf

How to Solve Big Problems and Test New Ideas in Just Five Days

By Jake Knapp

Sense and Respond:
How Successful Organizations Listen to Customers and Create New Products Continuously

by Jeff Gothelf and Josh Seiden

Articulating Design Decisions:
Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience
By Tom Greever

Blind Spot:
Illuminating the Hidden Value In Business

By Steve Diller, Nathan Sheriff, and Sean Sauber

Making Meaning:
How Successful Businesses Deliver Meaningful Customer Experiences
By Steve Diller, Nathan Sheriff, and Darrel Rhea

User Story Mapping:
Discover the Whole Story, Build the Right Product
By Jeff Patton

Why We Fail:
Learning from Experience Design Failures
By Victor Lombardi

AIGA: Design Business and Ethics

The Design of Everyday Things
By Don Norman

Understanding Industrial Design:
Principles for UX and Interaction Design
By Simon King and Kuen Chang

Designing Connected Products:
UX for the Consumer Internet of Things
By Claire Rowland, Elizabeth Goodman, Martin Charlier, Ann Light, and Alfred Lui

How to Build Habit-Forming Products
by Nir Eyal and Ryan Hoover

About Face:
The Essentials of Interaction Design

by Alan Cooper and Robert Reimann

Understanding Context
Environment, Language, and Information Architecture
By Andrew Hinton

Information Changes Everything
By Peter Morville

How to Make Sense of Any Mess
By Abby Covert

Designing with Details
By Dan Saffer

This Is Service Design Doing:
Applying Service Design Thinking in the Real World

by Marc Stickdorn and Markus Edgar Hormess

This list doesn’t nearly cover the spectrum of new content constantly coming on the market. Which books do you recommend?



Christy Ennis-Kloote

Local UX Leader and Managing Director, Experience Design @Argenta Park Kalamazoo, MI